think about business to do a lot of lip service about the altruism but in the globally competitive environment if you are, you can run some ads but you are not going to be altruistic. there's a bass that that philosophy and that's what we teach in the backup schools and the basic rule of privatism as to what works. here's the dilemma. lots of things work in the short term that are incredibly district in the long term. the amortization mortgages, said prime lending worked for years and there were economic disasters. it's one of the biggest problems coming you can't be rational because rationality demands a long-term perspective. you can't act on principle because pragmatism has no principles. it's not surprising we have so many ethical violations in business because people don't act on principle, and you can't be principal if you don't believe that you have principle. you have to do what works. with pragmatism it's the mentality. and we are releasing that right now in that debate that we are going on in the country to the we have massive deficits and the social security, medicare and every body